Official Statement From Slimming World on the Asda Slimzone Frozen Meals.

You may have seen or heard about the Asda Slimzone meals, which claim to be 'Free to enjoy on Slimming World Extra Easy Plan'.   This is what Asda's website states...


I contacted Slimming World as soon as I heard about this range, to see what their stance is on the situation. Today I received their official statement...

After careful consideration and on the advice of our legal team, Slimming World has this week taken action to ask Asda to remove our trade marks from their range of Slimzone meals.

We believe that Asda are unlawfully using our much loved and much respected name and trade marks on their meals (that’s Slimming World, Extra Easy and Free), and are trading on the back of our brand’s reputation, which we’ve built and nurtured over 47 years.

We’ve worked hard over the years to earn the trust and confidence of our Consultants, our members and the UK and Irish public – and maintaining that trust and confidence is at the heart of our decision.

At the same time, we have decided that we won’t be adding the Slimzone products to our official nutrition database. We are unable to give an accurate value for them and by our calculations from the very limited information we’ve been able to obtain, a number of the meals could not be designated Free.  Although we asked Asda to let us have a more detailed breakdown of the ingredients used, they have not supplied those details and we have put on hold any decision about whether or not to include the meals in our official database.

We know that this news will be frustrating to some members and we are truly sorry for the disappointment it will cause. The situation is beyond our control. The case is now in the hands of a judge and we won’t be able to comment further on the meals themselves until we know the outcome of the case.

In the meantime, our primary focus in our groups remains unchanged: to deliver our very best service to members. That service means supporting members to develop ideas and strategies in group each week and, wherever they can, to create satisfying healthy meals for themselves and their family (if that is what they’d like to do) from scratch, and from the huge list of delicious and filling Free Foods listed in our Food Optimising books. We believe this is the best way to help our members to navigate their own personal route to a healthy new lifestyle that will help them to lose weight and to sustain their healthy new weight for life.

So if you have already purchased these meals, run them through the sun calculator as they may not be free, and are not in any way to do with Slimming World!

L x

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12 Things All Slimming World Members Can Relate To

If you liked my post 12 Struggles All Slimming World Members Can Relate to, here are some more!

1. Desperately trying to convince yourself that a yogurt is a dessert. 

I mean, they're nice, but they are no match for a big slice of cake.  The cake flavoured yogurts are still just yogurts!

2. Despite avocado being in the fruit/veg category, it has syns. 

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Just when you think you're getting the hang of things, you find out one of the things you actually like has 9.5 syns per 100g.  Pass me the chocolate instead! 

3. Sitting through someone's sob story in group as to why they put on 3lbs this week.


You thought the xfactor sob stories were bad, but they aren't a patch on why Maureen put on 3lbs this week, despite staying 100% totally on plan and only having 2 kebabs and a bottle of wine.

4. Having to refer to being on your period as 'star week'. 


We're all adults here.  It's a normal bodily function. I feel anything but a 'star' during this time.  In fact, I'd like to kill you all. It's bad enough that I will probably have a gain this week due to my normal bodily function. 

5. The anger you feel when you realise you actually believed that ScanBran and Chocolate tastes better than Forrero Roche.

It doesn't. Thanks to someone on a Facebook group or in group waxing lyrical about how it tastes sooo much better than the real thing, you actually attempted to make it...And soon found out it tastes like Scan Bran mixed with chocolate.  Leading you to throw the rest out.  Same for any of these things that are supposed to be just as good or better.

6. Blending fruit turns it into syns. 

'Unlimited fruit and veg' they say. 'More speed the better' they say.  That is, until you try and turn the fruit into a smoothie.  Then, it might as well be a chocolate bar instead.  There's a science behind it, but who cares.  I want a smoothie. 

7. So much more washing up. 

Cooking fresh means more pots and pans used, which in turn means more washing up is needed. 

8. Feeling like a maths genius because your constantly counting syns.

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20 calories = 1 syn. I REALLY want this snack!

9. Freezing to Death in the middle of winter, but at least you have the same light summer dress on for weigh in!

Clothes can be heavy. I don't want clothes to ruin my loss this week.  Shivering counts as body magic, right??

10. Owning more herbs and spices than you have room for.


Cooking fresh means more herbs and spices. 

11. Pretending you're not jealous when someone hits their target.


I mean, good for them! Bad for me.

12.  Wishing it was possible to swap out your shiny stickers


It's totally valid for Pokemon cards, why not the Slimming World stickers too? Forcing me to earn them the hard way...



As much as we moan, the Slimming World plan works. Sometimes it's just nice to know that we're all going through it!!
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