Tailoring Your Business Marketing For A More Effective Approach

 What is the first thing that comes to mind when you think of marketing for a small business? These days, many small to medium enterprises are using a variety of modern, digital and traditional marketing methods to ensure they gain maximum exposure and not reach the people needing to hear about what they do.

But it isn't only consumer marketing that matters. In any business, you need to forge healthy B2B relationships and strive to ensure that your business clients and vendors are happy with you and your company and you are putting the effort into maintaining professional contact and relationships at all times.

The following marketing methods can work well for both B2B and B2C clients to ensure you are looking at all aspects of your business marketing and building bridges, and opening doors for yourself whenever possible.

Business Cards

Sometimes, there can be a lot of information to take in when talking to people, especially at networking events or meetings. The last thing you want is for your voice and business to be lost in the chatter when meeting people in a professional setting. Business cards are an excellent way of leaving your details for people to circle back to at another time when it's convenient for them. However, you also don't want your business card to become an ornament in a wallet or a makeshift coaster for the office. Invest in bespoke business cards that are creative and intuitive and make people look twice at them. Keep them clear and concise and incorporate effective design elements into the card itself that complement your branding and your company vision.

Social Media

Your social media needs to be a shining beacon of your company. It needs to showcase exactly who you are and what you can offer your customers and business relationships. You need to highlight who you are and what people can expect from engaging with your company at any level and in any capacity. These days over 70% of people let a social media presence sway their decision to do business with a company, so you need to ensure your brand image is conveyed perfectly to engage your customers and ensure your B2B markets aren't turned off too.


User-generated content, or UGC, is essentially using content from customers or vendors that boast about your company. From reviews and testimonials to ratings and any mentions of your brand on social media. UGC can be used in many different ways. From adding it to your website, posting about it on social media, adding it to emails, or printing it off for use on physical matting materials, you can create a buzz about your company and give those new to your company a better idea of what past and current customers are saying about you. 

When it comes to building a good brand image and marketing your business, UGC can be a powerful tool. All you need to do to collect this is to encourage people to leave reviews, be it directly to you, via tour socials, on online review sites or literally anywhere, so you can collect this and use it for your own benefit.


Your marketing campaign needs to be multifaceted, but it also needs to appeal to different markets and everyone who can come into contact with your business. This is both in a B2B and B2C environment, so taking this into account can help you to elevate your strategies and implement a more effective campaign.