Official Statement From Slimming World on the Asda Slimzone Frozen Meals.

You may have seen or heard about the Asda Slimzone meals, which claim to be 'Free to enjoy on Slimming World Extra Easy Plan'.   This is what Asda's website states...


I contacted Slimming World as soon as I heard about this range, to see what their stance is on the situation. Today I received their official statement...

After careful consideration and on the advice of our legal team, Slimming World has this week taken action to ask Asda to remove our trade marks from their range of Slimzone meals.

We believe that Asda are unlawfully using our much loved and much respected name and trade marks on their meals (that’s Slimming World, Extra Easy and Free), and are trading on the back of our brand’s reputation, which we’ve built and nurtured over 47 years.

We’ve worked hard over the years to earn the trust and confidence of our Consultants, our members and the UK and Irish public – and maintaining that trust and confidence is at the heart of our decision.

At the same time, we have decided that we won’t be adding the Slimzone products to our official nutrition database. We are unable to give an accurate value for them and by our calculations from the very limited information we’ve been able to obtain, a number of the meals could not be designated Free.  Although we asked Asda to let us have a more detailed breakdown of the ingredients used, they have not supplied those details and we have put on hold any decision about whether or not to include the meals in our official database.

We know that this news will be frustrating to some members and we are truly sorry for the disappointment it will cause. The situation is beyond our control. The case is now in the hands of a judge and we won’t be able to comment further on the meals themselves until we know the outcome of the case.

In the meantime, our primary focus in our groups remains unchanged: to deliver our very best service to members. That service means supporting members to develop ideas and strategies in group each week and, wherever they can, to create satisfying healthy meals for themselves and their family (if that is what they’d like to do) from scratch, and from the huge list of delicious and filling Free Foods listed in our Food Optimising books. We believe this is the best way to help our members to navigate their own personal route to a healthy new lifestyle that will help them to lose weight and to sustain their healthy new weight for life.

So if you have already purchased these meals, run them through the sun calculator as they may not be free, and are not in any way to do with Slimming World!


Did you know that I have a weight loss support group on Facebook!? It's a place to share meal ideas, meal plans, food pictures, success stories, meal plans and generally support each other on our weight loss journeys! 


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